01
Digital presence
Established and operated the Singapore website, egt.sg, organizing brand and product information into an overseas digital entry point.
Brand & channel execution / GENEIII Singapore
Make market entry visible.
MGROUP established and operated GENEIII’s Singapore website, supported studio, experience-store and retail touchpoints, and provided local coordination for launches, strategic-cooperation signing ceremonies and team activities. Regional distributor recruitment also produced authorization records.
Digital presenceBrand website setup and operation
Physical touchpointsStudio, experience store and product displays
Local executionSupply chain, events and team coordination
The starting point
Give an overseas brand presence tangible evidence.
A key purpose of the Singapore project was to build a visible, verifiable overseas commercial presence that could support brand communications and the domestic market. Execution covered digital presence, physical touchpoints, local events and regional cooperation.
Our contribution
02
Physical touchpoints
Supported a local studio, a physical experience store, product displays and historical placement in a chain health-and-beauty retailer on Orchard Road.
03
Local execution
Supported ground coordination for a launch and two strategic-cooperation signing ceremonies; organized a market-outlook closed-door session and coordinated team dining and sightseeing.
04
Regional distributors
Recruited distributors in Malaysia and Indonesia, with authorization documents recording the regional cooperation touchpoints.
Real execution · Tangible outcomes
What remained?
The website, studio, experience store, historical retail placement, event records and regional distributor authorizations created evidence of an overseas brand presence. The Singapore closed-door session was completed, but earlier local recruitment did not establish a sustained network. Malaysian and Indonesian distributor recruitment is documented separately.
Photos and documents are historical project records. MGROUP’s role at the signing ceremonies was ground coordination and logistics. Authorization records do not establish current validity or sales performance.
Visual archive
See the work, organized by execution area.
Different views of each setting are grouped together with context and captions.
01
Digital presence
Singapore brand website
Established and operated egt.sg to present brand and product information. Screenshots are project records.
02
Physical touchpoints
Singapore studio
Two historical views of the local studio, product displays and reception setting.
Singapore experience store
Helped GENEIII establish a physical experience store, connecting product displays with a local experience setting.
Orchard Road chain retail placement
Historical views of the store, shelf placement and product display; these do not indicate current availability.
03
Local execution
2026 · Singapore product launch
Supported ground coordination and logistics for the launch. The photo shows invited guest Hu Bing.
2025 · National University of Singapore signing ceremony
Provided ground coordination and logistics for GENEIII’s strategic-cooperation signing ceremony with the National University of Singapore (NUS).
2025 · Temasek Life Sciences Laboratory signing ceremony
Provided ground coordination and logistics for GENEIII’s strategic-cooperation signing ceremony with Temasek Life Sciences Laboratory.
Singapore market-outlook closed-door session
Organized a Singapore market-outlook closed-door session with invited Chinese healthy-aging content creator Shoulong.
GENEIII team dining and sightseeing
Coordinated dining and sightseeing for the GENEIII team in Singapore, supporting visitor reception and itinerary execution.
04
Regional distributors
Malaysia and Indonesia distributor recruitment
Recruited distributors in Malaysia and Indonesia, with authorization documents. These historical records do not indicate current authorization status or sales performance.
